Client Overview
About Wildcrafted Organics
Wildcrafted Organics is an ecommerce brand focused on skincare and wellness products, operating through Shopify and looking to scale sales more efficiently. The opportunity was not just to increase traffic, but to improve how paid acquisition translated into actual revenue, order volume, and stronger overall ecommerce performance.
The Challenge
Like many growing ecommerce brands, Wildcrafted Organics needed a sharper strategy to turn paid traffic into more profitable Shopify growth. The focus was not just on spending more, but on improving how advertising worked across channels.
The key challenge was to:
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Grow sales without sacrificing efficiency
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Improve return from Meta and Google Ads
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Reduce blended CPA
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Strengthen overall ecommerce momentum
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Drive more orders through a clearer acquisition strategy
The Strategy
To support growth, the campaign approach focused on a more intentional paid media structure across Meta Ads and Google Ads. The goal was to create a more efficient system for acquiring customers, increasing order volume, and improving the relationship between ad spend and net sales.
1
Meta Ads Focus
Meta Ads were used to support scalable customer acquisition, product visibility, and purchase intent through targeted campaign execution. The focus was on reaching the right audiences with stronger ecommerce-oriented messaging and more performance-led optimisation.
2
Google Ads Focus
Google Ads supported high-intent discovery and demand capture, helping Wildcrafted Organics appear where buyers were already looking for relevant products. This strengthened conversion opportunities and complemented the broader acquisition strategy.
3
Efficiency and Blended CPA Improvement
Rather than pursuing traffic alone, the strategy focused on improving efficiency across the customer acquisition funnel. A key part of the work was reducing blended CPA and making sure paid traffic contributed to healthier overall ecommerce growth.
4
Ecommerce Growth Alignment
The strategy was designed around ecommerce outcomes that mattered:
- higher Shopify net sales
- more orders
- improved cost efficiency
- stronger performance across paid channels
- sustainable sales growth over the 3-month period
The Results
Over the 3-month period, Wildcrafted Organics achieved:
0
growth in Shopify sales
0
in Shopify net sales
0
Shopify orders
- improved efficiency across Meta and Google Ads
- lower blended CPA
- stronger overall ecommerce growth
These results show what can happen when paid media is managed with a clear focus on performance, efficiency, and revenue contribution rather than just traffic volume.
Why It Worked
The growth came from a strategy that prioritised performance, not guesswork.
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Using Meta and Google Ads together more effectively
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Aligning acquisition efforts with ecommerce goals
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Improving the efficiency of spend
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Reducing blended CPA
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Building momentum through data-led optimisation
What This Means for Ecommerce Brands
This case study shows that ecommerce growth is not just about increasing ad budgets. It is about building a strategy that improves efficiency, supports profitable scaling, and turns paid traffic into measurable sales outcomes.
- Better channel alignment
- Stronger targeting
- Clearer conversion focus
- Lower blended CPA
- Ongoing optimisation across paid traffic sources
Who This Approach Helps
This kind of strategy is especially relevant for:
- Shopify brands
- Skincare and beauty ecommerce businesses
- Wellness brands
- Product-based businesses looking to scale
- Brands running Meta Ads and Google Ads
- Ecommerce founders wanting stronger efficiency and lower CPA
Want to Grow Your Shopify Sales More Efficiently?
If your ecommerce brand is looking to improve performance across Meta Ads, Google Ads, and Shopify, Digital Geeks Global Services can help you build a clearer, more efficient growth strategy.