Case Study

Shower Solution Hub

Turning Paid Traffic Into Real Enquiries, Converted Leads, and Revenue

Overview

Shower Solution Hub needed a stronger digital strategy to generate a more consistent flow of local enquiries for its renovation, tiling, waterproofing, and leak specialist services. The goal was to increase visibility, reach the right audience, and turn paid traffic into real customer conversations that could convert into booked work.

To support this, we developed and optimized a paid advertising strategy across Meta, backed by conversion-focused paid traffic campaigns designed to increase message enquiries and improve lead flow across key service areas.

The Challenge

Like many service-based businesses, Shower Solution Hub needed a more consistent and measurable way to attract local prospects online. The challenge was not just to get traffic, but to generate real conversations and leads from people likely to book renovation, tiling, and leak repair services.

  • Increase awareness in the target market
  • Drive direct message enquiries
  • Keep acquisition costs manageable
  • Identify which campaign structure produced the strongest results

Strategy

We launched and managed a set of Facebook campaigns built around messaging conversions, post engagement, and lead acquisition. The approach focused on promoting the brand to a broader audience, retargeting and conversion-based engagement, and generating direct message conversations from interested prospects.

  • Promoting the brand to a broader audience
  • Retargeting and conversion-based engagement
  • Generating direct message conversations from interested prospects
  • Testing multiple campaign types to identify the strongest performer
250+

Qualified Enquiries

45%

Increase in Brand Visibility

3.2x

Return on Ad Spend

Campaign Performance Snapshot

Based on YOY Data

Meta Conversations

0

Meta Ad Spend

0

Google Conversions

0

Google Impressions

0

Campaign Breakdown

DG_PE_Mobile_NewPosts

0

DG_NewAcquisition_Broad

0

DG_PostEngagementConversion_Targetted

0

Cost Per Result

DG_PE_Mobile_NewPosts

0

DG_NewAcquisition_Broad

0

DG_PostEngagementConversion_Targetted

0

Campaign Spend

DG_PE_Mobile_NewPosts

0

DG_NewAcquisition_Broad

0

DG_PostEngagementConversion_Targetted

0

Short Form Lead Acquisition

0

Impressions

DG_PE_Mobile_NewPosts

0

DG_NewAcquisition_Broad

0

DG_PostEngagementConversion_Targetted

0

Key Results

The campaign delivered strong performance across visibility, engagement, conversions, and revenue.
674
Messaging conversations
432
Top campaign results
27
Tracked conversions
41
Converted paying customers
$258,686.67
Revenue generated
118,237+
Impressions
$6.48 - $7.82
Cost per conversation
$2.23
Average CPC

The Outcome

By combining targeted engagement, local audience acquisition, and conversion-focused messaging, Shower Solution Hub strengthened its digital presence and built a more reliable enquiry pipeline. The result was greater brand visibility, more customer conversations, a stronger volume of converted leads, and measurable revenue growth.

What Worked Well

Several things stood out from the campaign data:

Messaging campaigns matched the service-based buying journey well

Customers looking for leak repairs, tiling work, or renovations often want fast answers. Messaging-based campaigns reduce friction and make it easier for prospects to enquire immediately.

Targeted engagement helped scale results

The targeted post engagement conversion campaign produced the highest conversation volume, showing that warming up the audience and then driving action was an effective approach.

Broad acquisition supported reach and demand generation

The broader campaign still delivered nearly 200 messaging conversations, proving that prospecting was important for expanding the lead pool.

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