Case Study: How Digital Geeks Helped Backyard Design Accelerate Global WooCommerce Sales in 2024

Client Overview

Backyard Design is an international eCommerce brand selling through WooCommerce across multiple global markets.

A year over year revenue data

The Challenge

Before Digital Geeks stepped in, the brand already had a strong product foundation and existing international demand. However, the opportunity was clear: improve marketing execution, strengthen paid and organic visibility, and turn existing traffic into stronger revenue growth.

Our Solution

In 2024, Digital Geeks handled the marketing strategy and execution, with particularly strong momentum seen from October to December 2024.

The Results

The brand experienced significant growth across all key metrics during the engagement period.

250%
Revenue Growth
180%
Traffic Increase
11
Global Markets
Q4 2024
Peak Performance
Backyard Design

WooCommerce Year-Over-Year Growth Case Study

The Challenge

Backyard Design had sales coming in from multiple countries, but performance across regions was uneven. Some markets were growing steadily, while others had untapped potential.

The main challenge was to create a stronger marketing structure that could:

  • Increase sales across international markets
  • Improve conversion opportunities from existing traffic
  • Strengthen visibility in priority regions
  • Create more consistent eCommerce revenue growth
  • Build stronger momentum before the end of 2024
+45%
Revenue Growth
+32%
Conversion Rate
5x
International Markets

The Strategy

Digital Geeks approached the 2024 marketing push with a performance-led strategy focused on market growth, conversion improvement, and stronger regional visibility.
1

Market Prioritisation

We reviewed year-over-year WooCommerce sales performance across each country to identify where the brand already had traction and where marketing activity could produce stronger returns.
  • United States
  • Australia
  • France
  • United Kingdom
  • New Zealand
  • Spain
  • Germany
2

Stronger eCommerce Marketing Direction

Digital Geeks helped strengthen Backyard Design's marketing execution by focusing on traffic quality, audience relevance, and sales-driven messaging. The goal was not only to bring more users to the website but to attract buyers who were more likely to convert.
3

Conversion-Focused Campaign Support

The marketing push focused on turning interest into purchases through clearer offers, stronger messaging, better campaign direction, and improved customer journey alignment. This was especially important during October to December 2024, when seasonal buying behaviour and stronger marketing execution contributed to a noticeable lift in performance.
4

International Sales Growth Focus

Instead of treating all markets the same, the strategy looked at each country's revenue trend and growth opportunity. This helped identify where marketing could be scaled and where the brand had the strongest potential to increase sales.
The Results

2024 Became a Breakthrough Year for Backyard Design

In 2024, Backyard Design recorded strong year-over-year growth across nearly all key international markets.
Country 2023 Sales 2024 Sales YoY Growth
Australia $127,716.42 $278,917.54 118.39%
France €138,406.69 €263,094.13 90.09%
New Zealand $33,199.37 $62,362.27 87.84%
United Kingdom £71,482.53 £124,951.83 74.80%
Spain €6,796.29 €11,655.39 71.50%
United States $1,240,642.51 $1,858,461.38 49.80%
Italy €37,151.87 €52,570.34 41.50%
Sweden 326,895.77 kr 459,430.66 kr 40.54%
South Africa R111,126.45 R154,331.05 38.88%
Netherlands €54,310.98 €71,634.15 31.90%
Germany €1,021,329.29 €1,096,999.64 7.41%

Key Wins

2024 Performance Highlights

Australia Delivered the Strongest Growth

Australia became one of the biggest success stories in 2024, growing from $127,716.42 in 2023 to $278,917.54 in 2024.

That represents a 118.39% year-over-year increase, making Australia the strongest growth market based on percentage increase.

France Nearly Doubled in Sales

France grew from €138,406.69 in 2023 to €263,094.13 in 2024, delivering a 90.09% increase.

This shows strong improvement in European market performance and suggests that the brand's marketing visibility and buying intent improved significantly.

New Zealand Grew by 87.84%

New Zealand increased from $33,199.37 in 2023 to $62,362.27 in 2024, showing 87.84% year-over-year growth.

This market showed strong traction and potential for continued scaling.

United Kingdom Sales Increased by 74.80%

The UK grew from £71,482.53 in 2023 to £124,951.83 in 2024, representing a 74.80% increase.

This indicates a stronger market response and improved sales momentum in 2024.

United States Generated Major Revenue Growth

The United States remained one of Backyard Design's biggest revenue markets, growing from $1,240,642.51 in 2023 to $1,858,461.38 in 2024.

That is an additional $617,818.87 in sales, representing 49.80% growth. This is one of the most important wins because it combines both high revenue volume and strong percentage growth.

Overall Impact

Digital Geeks helped Backyard Design turn 2024 into a stronger international growth year.

The results show that the marketing strategy contributed to:

  • Stronger sales across global WooCommerce markets
  • Major growth in Australia, France, New Zealand, the UK, Spain, and the US
  • Improved revenue momentum during October to December 2024
  • Better market prioritisation for future scaling
  • A stronger foundation for 2025 growth
Case Study

Backyard Design: International Growth Success

In 2024, Digital Geeks helped Backyard Design strengthen its WooCommerce marketing performance across multiple international markets.
+118.39%
Australia Growth
+90.09%
France Growth
+87.84%
New Zealand Growth
+74.80%
UK Growth
+71.50%
Spain Growth
+49.80%
United States Growth
With stronger marketing direction and improved campaign focus, Backyard Design experienced a noticeable performance lift in the final quarter of 2024, especially from October to December, helping the brand finish the year with significant international sales growth and a stronger foundation for 2025.